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Infographics 1

Infographics 2

What is an infographic?

The term is certainly used to describe a wide variety of products. In my opinion it is a visual representation of information. It could be as simple as a bar chart or as complex as a cut-away diagram. Regardless of the level of complexity, the final product should present the information clearly and simply, allowing the reader to easily access and understand the subject.

The strengths of info-graphics lie in their ability to offer the viewer an immediate explanation. In a purely visual display they are an international form of communication.

Often they are more lucid than text, more enticing to the viewer and, I would argue, more memorable. But, when space allows, there's nothing stronger than a combination of narrative with visual components. The mutually beneficial presentation allows readers to access the whole story, full detailed text alongside images that clarify, explain and compare the information.

Copyright 2008 Richard Palmer

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