Articles

What is an infographic?

The term is certainly used to describe a wide variety of products. In my opinion it is a visual representation of information. An infographic could be as simple as a bar chart or as complex as a cut-away diagram. Regardless of the level of complexity, the final product should present the information clearly and simply, allowing the reader to easily access and understand the subject.

The strength of an infographic lies in its ability to offer the viewer an immediate, clear explanation. In a purely visual form it becomes an international method of communication.

‘ The strength of an infographic lies in its ability to offer the viewer an immediate, clear explanation ’

Often they are more direct than text, more enticing to the viewer and, I would argue, more memorable. But, when space allows, there's nothing stronger than a combination of narrative with visual components. The mutually beneficial presentation allows readers to access the whole story, full detailed text alongside images that clarify and explain the information.

Creating technical illustrations

The starting point for a good technical illustration is to carefully research and consider the subject. Whether it's a process, a physical structure or a set of statistics, knowing which parts need to be visually highlighted or explained is an essential first step.

I like to make sketches as I begin to explore how to best illustrate a subject. By keeping in mind what needs to be highlighted, the sketches should develop more quickly. A small tip: I often sketch in black and white and then add colour with highlighters. It's a quick way to work that rapidly clarifies the image.

‘ Aside from making the text easy to read, the careful application of typography should also help a reader access the information ’

Once you've decided how you will illustrate the subject it's worth considering the text and how it will work with the diagram. For sequential text, try to stick to top to bottom and left to right, it's easier for readers to follow. (Nobody enjoys playing 'find the next step' when numbered text has been carelessly peppered across the page!) You should also consider the actual fonts, weights and sizes that you might use for secondary headings, labels for a diagram or side notes. Aside from making the text easy to read, the careful application of typography should also help a reader access the information.

For the illustration you'll likely need to carefully consider colours. A muted palette with a highlight colour works well but may not suit the project. Generally speaking it's the age-old expression that's worth remembering, less is more. Keep it simple, avoid clutter, and there's a good chance that your design will work.